Max Bill (22 December 1908 – 9 December 1994) was a Swiss architect, artist, painter, typeface designer, industrial designer and graphic designer.
Bill is widely considered the single most decisive influence on Swiss graphic design beginning in the 1950s with his theoretical writing and progressive work.[3] His connection to the days of the Modern Movement gave him special authority. As an industrial designer, his work is characterized by a clarity of design and precise proportions.[4] Examples are the elegant clocks and watches designed for Junghans, a long-term client. Among Bill’s most notable product designs is the “Ulmer Hocker” of 1954, a stool that can also be used as a shelf element, a speaker’s desk, a tablet or a side table. Although the stool was a creation of Bill and Ulm school designer Hans Gugelot, it is often called “Bill Hocker” because the first sketch on a cocktail napkin was Bill’s work.